---
title: From demand gen to ABM - Think twice before making the shift
description: Starting out on your ABM journey? This blog discusses the differences between ABM and lead gen, and how a blend of both could benefit your B2B business.
---

[B2B Marketing Blog ](https://www.romi-associates.com/blog)

# [From demand gen to ABM - Think twice before making the shift](https://www.romi-associates.com/blog/from-demand-gen-to-abm-think-twice-before-making-the-shift)

 Written by [Craig Taylor](https://www.romi-associates.com/blog/author/craig-taylor) | Feb 3, 2023 2:40:00 PM

[View full post](https://www.romi-associates.com/blog/from-demand-gen-to-abm-think-twice-before-making-the-shift)

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