---
title: What is B2B lead nurturing? (Pt.1)
description: This two-part blog provides a basic introduction to B2B lead nurturing, focusing on the foundations a marketing team needs to run an effective programme.
---

[B2B Marketing Blog ](https://www.romi-associates.com/blog)

# [What is B2B lead nurturing? (Pt.1)](https://www.romi-associates.com/blog/what-is-b2b-lead-nurturing-pt1)

 Written by [Katie Harrison](https://www.romi-associates.com/blog/author/katie-harrison) | Jul 27, 2022 1:08:00 PM

[View full post](https://www.romi-associates.com/blog/what-is-b2b-lead-nurturing-pt1)

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