---
title: What is B2B lead nurturing? (Pt.2)
description: Part one of this blog provided an introduction to the concept of B2B lead nurturing, and in part two we focus on the need to align with sales and track ROI
---

[B2B Marketing Blog ](https://www.romi-associates.com/blog)

# [What is B2B lead nurturing? (Pt.2)](https://www.romi-associates.com/blog/what-is-b2b-lead-nurturing-pt2)

 Written by [Craig Taylor](https://www.romi-associates.com/blog/author/craig-taylor) | Aug 24, 2022 1:11:00 PM

[View full post](https://www.romi-associates.com/blog/what-is-b2b-lead-nurturing-pt2)

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