---
title: Why you need to define your ideal customer profile
description: To deliver long-term growth, businesses need to identify their ideal customers. This blog explores how this can underpin a whole marketing programme.
---

[B2B Marketing Blog ](https://www.romi-associates.com/blog)

# [Why you need to define your ideal customer profile](https://www.romi-associates.com/blog/why-you-need-to-define-your-ideal-customer-profile)

 Written by [James Ingham](https://www.romi-associates.com/blog/author/james-ingham) | Mar 11, 2021 11:26:00 AM

[View full post](https://www.romi-associates.com/blog/why-you-need-to-define-your-ideal-customer-profile)

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