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B2B Marketing MachineHow business and sales leaders of technology and consulting firms can turn marketing into a lead machine
The vast majority of 'expert' marketing advice centres on applying new tactics, tools, methodologies and approaches to drive growth (leads). But fundamentally, if you haven't got the right marketing operation in place, any new ideas will be executed poorly, if ever at all.
Marketing has evolved into a highly specialised, technology-driven discipline requiring multiple resources to be orchestrated effectively - in machine-like fashion. The problem is that most companies simply can't afford to build huge teams of marketing specialists in-house. Using agencies is seen as the only alternative, yet finding the right one can be a risky and expensive process.
If you're open to a more pragmatic way of working, this guide is for you.
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