GTM Modernisation Review (Audit)
If marketing performance is not where it needs to be, but the causes are unclear, an audit is the best place to start. In complex B2B, underperformance is often caused by an outdated approach rather than a lack of effort.
Our GTM Modernisation Review provides a structured assessment across Brand, Demand and Expand, with clear priorities and a practical plan for improvement.
Review what is happening across pipeline creation, conversion and customer growth, including where opportunities are being lost.
Identify the external changes affecting you (buyer behaviour, channel mix, AI/search disruption) and what they mean for your approach.
Agree the highest-impact actions, what to stop, what to fix, and what to run next — with owners and measurable outcomes.
Discovery
Discovery now happens across search, social, communities and AI tools. Your website still needs to be found, but it also needs to be understood and trusted quickly when the buyer is ready to go deeper.
We improve discoverability by strengthening technical foundations and creating clear, canonical pages that explain what you do, who it is for, and why you are credible — in a way humans and AI systems can interpret.
We'll help you:
Performance, indexing, tracking and hygiene so discovery and measurement don’t degrade over time.
Structured pages that set out your offer clearly, supported by proof and clear next steps.
Tracking that shows what drives engagement and conversion, then a plan to improve it.
Voice of the customer research
Through our proven Voice of the Customer (VoC) survey process, we have interviewed more than 300 B2B technology buyers. This qualitative process can be used to inform proposition development, brand positioning, buyer journeys and thought leadership strategy.
Here's how it works:
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In-depth Interviews
We conduct 1-2-1 interviews virtually, which can be scaled further with online survey tools.
Analysis & Interpretation
Interview insights are analysed to identify trends around buyer perceptions, preferences & experiences.
Summary & Recommendations
We'll provide a detailed report and present a summary of our findings to your key stakeholders.
Value proposition & positioning
In complex B2B sales, buyers need clarity before they will engage. If your proposition is unclear, sounds like the category, or lacks credible proof, you will rely too heavily on referrals, relationships and persistence.
We help you define a value proposition and positioning that supports Brand building, improves Demand creation, and gives your commercial team a consistent story.
Our typical approach involves:
Identify the problems buyers care about, the outcomes they value, and the risks that slow decisions.
Define what makes you the right choice, and the evidence required to support it.
Create messaging that is consistent across the website, content, outbound and sales conversations.
Design & build
A modern B2B website still needs to look and feel excellent. Strong design and a great user experience build trust and make your proposition easier to understand.
We go beyond aesthetics to ensure the website does its job. We design and build conversion-led websites that are fast, clear and easy to manage — with CRM-connected experiences where they add real value.
We'll help you:
High-quality UI/UX that makes the offer easy to understand and easy to navigate.
Page structures and components designed to support evaluation, proof and next steps.
Dynamic content and data-driven pages using HubSpot Content Hub, including HubDB, custom objects and integrations where needed.
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Buyer journey mapping
Understanding how buyers make decisions in a complex B2B purchase has a direct impact on pipeline performance. If you do not understand where decisions slow down, marketing and sales efforts can become misaligned and opportunities will stall.
We map the buyer journey so you can support decision-making with the right information, at the right time — across Brand, Demand and Expand.
Clarify the steps buyers need to complete and the questions they must answer to progress.
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Identify the key touchpoints, stakeholders and decision criteria across a typical purchase.
Define what buyers need at each stage to reduce risk and move decisions forward.
GTM playbooks
A strategy only works if teams can execute it consistently. Without clear ways of working, organisations default to short-term initiatives and reactive decision-making, especially when performance is under pressure.
We turn your strategy into practical guidance your teams can follow across Brand, Demand and Expand, with clear roles, priorities and measures of success.
Define your approach to targeting, offers and activity so pipeline generation is consistent, not sporadic.
Set expectations, handovers and responsibilities so teams work from the same plan.
Agree what to track, how to review performance, and how decisions will be made when results change.
Buyer enablement
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In complex B2B buying, the website has to help a buying group make progress. Visitors arrive looking to assess fit, reduce risk and build confidence — often across multiple stakeholders.
We design buyer enablement around self-service: giving buyers what they need to evaluate and move forward without waiting for a call. That means clear pathways, the right proof at the right time, and practical tools that help them move from interest to internal alignment and action.
We'll help you:
Clear routes for different intents: compare options, validate fit, build an internal case, or speak to your team.
Assessments, calculators, planners and packs that produce an output buyers can share internally.
A system of proof that reduces friction for different stakeholders (commercial, technical, security, delivery).
CMS migrations
Migrations fail when they focus on moving templates rather than improving the buyer experience. The risk is losing performance, breaking tracking, or launching a site your team cannot run.
We migrate with a commercial lens: protect what works, improve what doesn’t, and rebuild around the pages and journeys that drive evaluation and conversion.
We'll help you:
Content audit, redirects and prioritisation based on commercial importance.
Maintain performance, reporting and conversion paths so you don’t lose visibility.
A flexible system your team can run without constant developer dependency.
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Growth-Driven Development
The modern website is not a one-time launch. Discovery behaviours will keep changing and buyer expectations will rise. The winners will be the teams that iterate based on real buyer behaviour, not opinion.
We run continuous improvement: optimise conversion, improve journeys, add buyer tools, and introduce CRM-connected personalisation and conversational experiences where they deliver measurable value.
We'll help you:
Remove friction and improve conversion month by month using performance data.
CRM & tech evaluation
Technology should support your go-to-market, not complicate it. In many firms, the CRM and wider stack has grown over time, reporting is unreliable, and teams work around the system rather than with it.
We review your current setup and recommend changes that improve execution and measurement across Brand, Demand and Expand, including CRM structure, data, reporting and automation.
Assess your current CRM and tools against what your business needs to deliver and measure.
Define the data model, lifecycle stages and reporting required to track pipeline and performance accurately.
