Services
Value proposition development
Inbound marketing
Account-based marketing
Sales enablement
Content strategy & production
Website development
Hubspot implementation/mgmt.
Founded in 2007, Integrc was an SAP consulting partner that was acquired by big 4 firm, EY. We engaged with Integrc, approximately 3 years prior to the sale and worked with them until the initial integration of the company was complete.
Before working with ROMI, Integrc was struggling to find someone to lead the marketing function and implement a more modern and joined-up approach. After an unsuccessful search for an internal hire, it decided to consider an alternative approach by engaging ROMI to lead and work closely with its internal team.
How we did it
We were first hired by Integrc to help them develop their value proposition, as a pilot project.
That project began with a voice of the customer (VoC) process, which involved talking directly to a number of Integrc’s existing clients and prospects. Following a couple of internal workshops, we crafted their sales story and then re-developed the company’s branding.
Over the 3 years that followed, we worked with 2 internal marketing executives (based in the UK & NL) to run a high activity, multi-channel marketing programme. We built their target account list, implemented Hubspot CRM & Marketing, and engaged with their market through extensive content marketing including blogs, guides, webinars, surveys and infographics.
A thought leadership programme for an international SAP security practice
