strategy2
Marketing Strategy
Marketing Audits, Voice of the Customer, Value proposition development, Buyer journey, Brand & creative platform
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Marketing Technology
Hubspot implementation, Martech integration, Hubspot support, Website design & build, Reporting & analytics
Marketing-Execution
Marketing Execution
Thought leadership, Buyer enablement, Demand generation, 
Fractional marketing

How to overcome the under-utilisation of your martech stack

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IT Services & Cloud Computing
In the new world of work, IT & cloud providers must adapt fast
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Technology Consulting & Systems Integration
Clients want partners who can guide them through complexity
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Software-as-a-Service & Tech Products
Cutting through the noise and innovating with SaaS
Brand-2
Security, Data & 
Information Management
Demonstrating expertise & building trust is critical to success
27 Mar 24

7 signs you will fall out of love with your marketing agency

MARKETING STRATEGY

Helping you with key elements
of your go-to-market strategy

An effective marketing strategy aligns your business objectives with a compelling value proposition and brand, which has been developed through a deep understanding of your target buyers.

It is also a cohesive plan that integrates your channels, tactics and messaging, while also helping to guide and support the efforts of your sales team.

We can help you develop key elements of your marketing strategy - bringing insight, expertise and tools, along with our experience of what works for B2B tech and consulting firms.

In a rush? Jump to:

Marketing Audits
Voice of the Customer
Buyer journey
Value proposition
Brand Platform
OUR APPROACH

Leverage our insights & expertise
to support your marketing strategy

We don't believe you should rely on a third party to develop your entire go-to-market strategy. However, a skilled external and independent expert can help you accelerate key elements of the strategy development process.

We'll use data and customer insight to help you make faster and more informed, strategic decisions. And we use a variety of tools and frameworks to asses your current performance, or help develop your value proposition and brand platform.

What's more, we'll share the proven strategies used by fast growing companies to build trust, drive growth and deliver marketing ROI.

Schedule a strategy session

Marketing audits

If your marketing isn't working, but you aren't sure why, the best place to start is with an audit. We can run a variety of audits, which also include performance benchmarks:

360 DEMAND PROBABILITY ASSESSMENT

Assessing your ability to generate demand based on 15 core strategic and tactical capabilities. 

MARTECH AUDIT
Review current technology & provide recommendations for an optimal martech stack.
WEBSITE AUDIT
A technical audit of your website to help you optimise SEO, UX, engagement and conversion.
CONTENT AUDIT

Auditing the performance of your content to determine what works best.

Request a marketing audit

Voice of the Customer (VoC)

Through our proven Voice of the Customer (VoC) survey process, we have interviewed more than 300 B2B technology buyers. This qualitative process can be used to inform proposition development, brand positioning, buyer journeys and thought leadership strategy.

Here's how it works:

IN-DEPTH INTERVIEWS

We conduct 1-2-1 interviews virtually, which can be scaled further with online survey tools.

ANALYSIS & INTERPRETATION
Interview insights are analysed to identify trends around buyer perceptions, preferences & experiences.
SUMMARY & RECOMMENDATIONS

We'll provide a detailed report and present a summary of our findings to your key stakeholders.

Talk with a research expert
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Buyer journey

Understanding the typical purchase path your buyers take in a complex B2B sale can make a huge difference to your marketing effectiveness.

You'll reveal the touchpoints and interactions that are most critical to success, as well as your buyers' information needs at each stage of their journey.

We'll help you:

DEFINE THE BUYER'S JOBS

We'll help define the typical 'jobs' that buyers must complete through a complex buying process.

MAP THE TYPICAL BUYER JOURNEY

Using a variety of tools, we can help you accurately map the key touchpoints in a typical buying process.

DETERMINE INFORMATION NEEDS

We'll identify the information needs at each buying stage to inform your buyer enablement content plan.

Talk to a strategy consultant

Value proposition development

We use a variety of research techniques and frameworks that combine buyer insight, competitor analysis and internal perspectives to shape compelling value propositions. Our typical approach involves:

BUYER RESEARCH (VoC)

We'll identify your buyers' common pains, needs, priorities & challenges to inform your propositions.

VALUE PROPOSITION DESIGN

We use a structured framework to design, test and build propositions your ideal buyers really want.

MESSAGING

We craft powerful messaging to ensure your value proposition resonates with your target buyers.

SALES STORY

We'll turn your proposition into a compelling sales story with credible proof-points.

Talk to a strategy consultant
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Brand & creative platform

Your brand & creative platform includes your messaging, tone and visual identity to guide the development of your digital assets - such as your website.

The key deliverables include:

VISUAL IDENTITY

The visual expression of your brand through logo, colour palette, fonts, imagery and design.

BRAND MESSAGING

Your brand messaging is the compelling expression of your umbrella value proposition.

BRAND GUIDELINES

Brand guidelines present your visual identity & tone of voice to ensure consistency across all channels.

DIGITAL ASSETS (TEMPLATES)

Branded templates for all digital assets: social media, email, content, presentations, video etc.

Discuss a branding project

Related services

it-services

Marketing Technology

Our services include:

HubSpot implementation | Martech integration | HubSpot customisation | Reporting & analytics | Website design & build

 

Brand

Marketing Execution

Our services include:

Thought leadership | Buyer enablement | Demand generation | Account-based marketing | Fractional marketing

 

We’ve worked with over 70 B2B 
tech brands. Let’s work together.