Helping you with key elements
of your go-to-market strategy
An effective marketing strategy aligns your business objectives with a compelling value proposition and brand, which has been developed through a deep understanding of your target buyers.
It is also a cohesive plan that integrates your channels, tactics and messaging, while also helping to guide and support the efforts of your sales team.
We can help you develop key elements of your marketing strategy - bringing insight, expertise and tools, along with our experience of what works for B2B tech and consulting firms.
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Leverage our insights & expertise
to support your marketing strategy
We don't believe you should rely on a third party to develop your entire go-to-market strategy. However, a skilled external and independent expert can help you accelerate key elements of the strategy development process.
We'll use data and customer insight to help you make faster and more informed, strategic decisions. And we use a variety of tools and frameworks to asses your current performance, or help develop your value proposition and brand platform.
What's more, we'll share the proven strategies used by fast growing companies to build trust, drive growth and deliver marketing ROI.
Marketing audits
If your marketing isn't working, but you aren't sure why, the best place to start is with an audit. We can run a variety of audits, which also include performance benchmarks:
Assessing your ability to generate demand based on 15 core strategic and tactical capabilities.
Auditing the performance of your content to determine what works best.
Voice of the Customer (VoC)
Through our proven Voice of the Customer (VoC) survey process, we have interviewed more than 300 B2B technology buyers. This qualitative process can be used to inform proposition development, brand positioning, buyer journeys and thought leadership strategy.
Here's how it works:
We conduct 1-2-1 interviews virtually, which can be scaled further with online survey tools.
We'll provide a detailed report and present a summary of our findings to your key stakeholders.
Buyer journey
Understanding the typical purchase path your buyers take in a complex B2B sale can make a huge difference to your marketing effectiveness.
You'll reveal the touchpoints and interactions that are most critical to success, as well as your buyers' information needs at each stage of their journey.
We'll help you:
We'll help define the typical 'jobs' that buyers must complete through a complex buying process.
Using a variety of tools, we can help you accurately map the key touchpoints in a typical buying process.
We'll identify the information needs at each buying stage to inform your buyer enablement content plan.
Value proposition development
We use a variety of research techniques and frameworks that combine buyer insight, competitor analysis and internal perspectives to shape compelling value propositions. Our typical approach involves:
We'll identify your buyers' common pains, needs, priorities & challenges to inform your propositions.
We use a structured framework to design, test and build propositions your ideal buyers really want.
We craft powerful messaging to ensure your value proposition resonates with your target buyers.
We'll turn your proposition into a compelling sales story with credible proof-points.
Brand & creative platform
Your brand & creative platform includes your messaging, tone and visual identity to guide the development of your digital assets - such as your website.
The key deliverables include:
The visual expression of your brand through logo, colour palette, fonts, imagery and design.
Your brand messaging is the compelling expression of your umbrella value proposition.
Brand guidelines present your visual identity & tone of voice to ensure consistency across all channels.
Branded templates for all digital assets: social media, email, content, presentations, video etc.