---
title: AI (apparently) has killed B2B marketing. What do we do now?
description: Exploring how marketing fads can derail B2B strategies and offering a practical framework to focus on what truly drives results.
---

[Podcast Blog - 2025 ](https://www.romi-associates.com/podcast)

# [AI (apparently) has killed B2B marketing. What do we do now?](https://www.romi-associates.com/podcast/ai-apparently-has-killed-b2b-marketing.-what-do-we-do-now)

 Written by [Emma Buckingham](https://www.romi-associates.com/podcast/author/emma-buckingham) | Jun 13, 2025 10:15:00 AM

[View full post](https://www.romi-associates.com/podcast/ai-apparently-has-killed-b2b-marketing.-what-do-we-do-now)

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