---
title: "Selling HubSpot to Sales, Service and your board in 2026: A CMO’s Guide"
description: "Nic Peck of Coleman Parkes shares their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver. We discuss specific strategies that distinguish high-performing content from the \"sea of sameness\" in today's B2B content landscape."
---

[Podcast Blog - 2025 ](https://www.romi-associates.com/podcast)

# [Selling HubSpot to Sales, Service and your board in 2026: A CMO’s Guide](https://www.romi-associates.com/podcast/selling-hubspot-to-sales-service-and-your-board-in-2026-a-cmos-guide)

 Written by [Craig Taylor](https://www.romi-associates.com/podcast/author/craig-taylor) | Nov 18, 2025 11:45:00 AM

[View full post](https://www.romi-associates.com/podcast/selling-hubspot-to-sales-service-and-your-board-in-2026-a-cmos-guide)

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