---
title: Why long-term brand building is still aways about conversion with Julia Hornaday
description: Explore the balance between brand building and conversion in marketing with insights from Julia Hornaday, global head of marketing at Turnkey Consulting.
---

[Podcast Blog - 2025 ](https://www.romi-associates.com/podcast)

# [Why long-term brand building is still aways about conversion with Julia Hornaday](https://www.romi-associates.com/podcast/why-long-term-brand-building-is-still-aways-about-conversion-with-julia-hornaday)

 Written by [Emma Buckingham](https://www.romi-associates.com/podcast/author/emma-buckingham) | Apr 17, 2025 10:41:37 AM

[View full post](https://www.romi-associates.com/podcast/why-long-term-brand-building-is-still-aways-about-conversion-with-julia-hornaday)

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