---
title: Why short-term lead generation doesn’t work for complex B2B sales
description: Explore why short-term lead generation fails in complex B2B sales and discover strategies for aligning with the buyer's journey for long-term success.
---

[Podcast Blog - 2025 ](https://www.romi-associates.com/podcast)

# [Why short-term lead generation doesn’t work for complex B2B sales](https://www.romi-associates.com/podcast/why-short-term-lead-generation-doesnt-work-for-long-term-complex-b2b-sales)

 Written by [Emma Buckingham](https://www.romi-associates.com/podcast/author/emma-buckingham) | Jan 31, 2025 9:00:00 AM

[View full post](https://www.romi-associates.com/podcast/why-short-term-lead-generation-doesnt-work-for-long-term-complex-b2b-sales)

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