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Podcast: Why short-term lead generation doesn’t work for long-term, complex B2B sales

B2B LAUNCHPAD

Accelerate HubSpot best
practices with B2B LaunchPad

HubSpot is a powerful customer platform, but keeping pace with its rapid developments is challenging for B2B companies. While not built specifically for complex B2B sales, the platform offers huge potential - if you know which functionality to implement.

B2B customers often struggle to figure out how HubSpot best supports complex sales cycles and there's minimal guidance around best practice. As a result many customers churn after two years without specialist guidance. The challenge isn't just HubSpot adoption, but developing the right capabilities for complex B2B sales.

And this is where B2B LaunchPad comes in.

In a rush? Jump to:

TYPICAL CHALLENGES
KEY BENEFITS
DEPLOYMENT OPTIONS
INTRODUCING B2B LAUNCHPAD
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The gold standard HubSpot
portal for complex B2B sales

B2B LaunchPad represents the culmination of more than a decade of expertise gained from over 70 HubSpot deployments - supporting complex sales in tech, professional services and manufacturing. 

The solution provides a comprehensive set of pre-configured HubSpot modules, which can be enabled rapidly and then fully customised to the unique needs of your business.

Think of B2B LaunchPad as a proven, best practice HubSpot portal that is built and ready for you to use. It fully utilises all of the HubSpot functionality that's most relevant to complex B2B sales.

Book a B2B LaunchPad demo arrow-3
Complex B2B sales
  • HIGH VALUE DEALS (MIN. £50K)
  • LONG SALES CYCLES (MIN. 6 MTHS)
  • MULTIPLE DECISION-MAKERS
  • RIGOROUS SUPPLIER EVALUATION
  • TAILORED VALUE PROPOSITIONS
  • FOCUS ON BUSINESS OUTCOMES
  • HIGH RISK FACTORS FOR BUYERS
HUBSPOT & COMPLEX B2B SALES

Complex B2B sales involve lengthy cycles, large buying groups and highly considered purchases. The customer journey is a complex maze, not a linear process, often moving back and forth. It requires a sophisticated, data-driven approach using technology to serve your unique buyer needs at each stage.

Critically, in complex sales it’s about achieving the right balance between digital engagement and human interaction. HubSpot offers rich functionality for complex B2B sales, but not straight out-of-the-box, so it needs to be expertly configured.

INTRODUCING B2B LAUNCHPAD

The gold standard HubSpot
portal for complex B2B sales

B2B LaunchPad represents the result of over a decade of experience in developing HubSpot systems for more than 70 clients, all of whom engage in complex sales.

The solution provides a comprehensive set of pre-configured HubSpot modules, which can be enabled rapidly and then customised to the unique needs of your business.

Think of B2B LaunchPad as a proven, best practice HubSpot portal that is built and ready for you to use. It fully utilises all of the HubSpot functionality that's most relevant to complex B2B sales.

Book a B2B LaunchPad demo
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Typical challenges

Gartner’s research suggests that only 33% of technologies like HubSpot are being utilised. This is typically because the platform is not enabling strategy or helping to align marketing, sales and service teams.

There are many issues leading to poor HubSpot utilisation and adoption, which B2B LaunchPad has been designed to solve.

>>>

POORLY STRUCTURED CRM & DATA DISARRAY
CLUNKY & REDUNDANT WORKFLOWS
INNACURATE DASHBOARDS & REPORTS
LOTS OF UNUSED FEATURES YOU ARE STILL PAYING FOR
LOW ADOPTION ACROSS MARKETING, SALES & SERVICE
LIMITED SKILLS & RESOURCES PREVENTING FULL OPTIMISATION
AN INABILITY TO DEMONSTRATE ROI FROM HUBSPOT
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Key benefits

Our goal is to ensure our clients get the best possible return from their HubSpot investment. At 99%, we have one of the highest HubSpot client retention rates of any partner. And this all down to how we enable our B2B clients to get the most out of the platform.

B2B LaunchPad is all of our expertise loaded into a HubSpot portal, which has been purpose built for complex B2B sales. Using our rapid deployment engine, you can start reaping the benefits outlined below, in just a few clicks.

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A TRIED & TESTED HUBSPOT SOLUTION FOR COMPLEX B2B SALES
PRE-BUILT FOUNDATIONS THAT CAN BE CUSTOMISED FOR YOU
INCREASED UTILISATION OF HUBSPOT ALMOST OVERNIGHT
ACCELERATED TIME TO VALUE & ROI
IMPROVED ADOPTION ACROSS MARKETING, SALES & SERVICE
A HIGHLY FUNCTIONAL BASELINE FROM WHICH TO BUILD QUICKLY
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Deployment options

B2B LaunchPad will deliver value in any scenario - from new implementations, to under-utilised portals, to highly advanced custom projects.

It significantly accelerates time to value, switching on our best practice foundations for you to leverage from day one. Our main deployment options are shown below.

>>>

NEW IMPLEMENTATIONS & ONBOARDING

B2B LaunchPad enables the rapid deployment of standard onboarding, as well more advanced implementations.

RE-OPTIMISING UNDER-PERFORMING HUBSPOT PORTALS

We can transform an under-performing, underutilised portal into one that delivers more value immediately.

INCREMENTAL ADOPTION OF INDIVIDUAL MODULES

Roll out modules through a continual programme to enhance your existing HubSpot set-up.

Book a demo ofB2B LaunchPad arrow-3
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Complex B2B HubSpot implementations

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HubSpot client retention rate

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Minimum HubSpot utilisation 

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