Use the Scorecard to assess
your demand generation
capabilities in three key areas:
Assess your ability to generate FUTURE demand
How can you become the trusted go-to in your niche, so you’re on the shortlist when buyers come to market?
Learn new ways to
capture TODAY'S demand
How can you identify high-intent buyers and convert them into pipeline with the right signals, journeys and follow-up?
Understand the best ways to track performance & ROI
How well can you show how marketing is contributing to pipeline, while also using data to continually improve performance?
Assess your ability to generate FUTURE demand
How can you become the trusted go-to in your niche, so you’re on the shortlist when buyers come to market?
Learn new ways to
capture TODAY'S demand
How can you identify high-intent buyers and convert them into pipeline with the right signals, journeys and follow-up?
Understand the best ways to track performance & ROI
How well can you show how marketing is contributing to pipeline, while also using data to continually improve performance?
Why you can trust your score?
This scorecard is based on the modern GTM practices being applied across 70+ B2B companies, and how they are evolving in the AI era. It’s designed to be consistent and comparable, so your score reflects real maturity, not a feel-good quiz.
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John BlakeyThe Coaching Circle
How it works:
- Answer all 12 questions
- Complete all 4 sections
- Takes 8-10 mins in total
- Receive your score instantly
- Follow-up report sent by email
Optional: Following the completion of your assessment, book a call with one of our Demand Gen experts to talk through the findings & recommendations.