Services
Value proposition developmentInbound marketing
Content strategy & production
Hubspot support
Website development
Search Engine Optimisation
Inform Accounting has long been a pioneer in accounting technology and has been at the forefront of the way the profession delivers services to clients. As a Platinum Xero partner, it has been one of the disrupters of the traditional accountancy model - using technology to automate standard accountancy/client transactions, thereby freeing up its skilled team to provide more value to clients.
As well as a focus on technology, Inform also specialises in a number of key markets, such as eCommerce, recruitment and creative businesses. Over a 5-year period, ROMI has helped Inform tell its story to these different sectors, while ensuring it generates new business leads through inbound marketing.
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How we did it
Over the 5 year period that ROMI has worked with Inform's team, we've provided inbound marketing support, as well as a variety of marketing projects including events, website revamps, explainer videos, guides, webinars, Hubspot systems integration and brand development.
We've also been on hand to guide Inform's marketing strategy and to help evolve its story, with clear and differentiated messaging.
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Our focus with Inform Accounting was building a strong digital presence which could drive new business development and reduce time-to-market.
Through a consistent focus on content and SEO, Inform benefits from being highly ranked in Google for its key search terms.
This google ranking ensures Inform have a steady flow of new business enquiries, its digital presence provides credibility for potential customers, through strong reviews and partner links/awards.
Strategy, content and outsourced marketing for a global cybersecurity consultancy
