technology-icon
GTM Technology Services
From HubSpot implementation, to RevOps development, AI adoption & CRM support.
Brand-2
GTM Strategy Services
From GTM audits & customer insight, to value proposition, buyer journey mapping & playbook development.
strategy2
Website Services
From CMS migrations, to website revamps, to customised web design & development.
Marketing-Execution
Content Services
From SME-driven thought leadership, to global research studies, to buyer enablement tools.
B2B MARKETING CONSULTANCY

Demand strategy partners for B2B firms with long sales cycles

We help B2B firms run modern demand generation programmes that build pipeline and improve ROI.

Untitled design (39)
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
mpro5
ciklum
Coaching Circle logo 04.03 (4)
juniper
scc
CGI-1
tiviti
ukisug
software one logo-1
ProofID
Untitled design (25)-1
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)
access
newage
turnkey
repairsense
autaro
mobysoft
Topsource
4-3
6-2
crosstide logo (1)

Weak brand authority. Random lead generation. Unpredictable pipeline. Marketing ROI you can't prove.

These are the common problems we help solve with our
always-on demand generation programmes. Our integrated approach builds authority to drive future demand, while capturing today's high-intent buyers.

Teams 3
Content 1
Rectangle 111
Go-to-Expert
BUILD FUTURE DEMAND

Demand Generation

You can't force a need in complex B2B sales and you're not in control of when buyers come to market. You need to build familiarity and trust so that when they do, you are top of mind.

Our demand generation approach helps you become the go-to-company in your niche through expert-led, research-backed thought leadership.

We distribute your content in multiple forms, optimising the channels your buyers use today, from LinkedIn, YouTube, Podcasts, Reddit, LLMs & communities.

Outcomes
  • Greater visibility and stronger brand authority
  • Higher-quality inbound opportunities 
  • Faster conversion when buyers are ready
  • Compounding momentum over time
Rectangle 111
Demand Capture 02
CAPTURE TODAY'S HIGH INTENT LEADS

Demand Capture 2.0

Today's buyers are invisible. This forces many B2B firms to 'spray-and-pray' their entire market, which is inefficient, expensive and can burn audiences who aren't ready to engage.

This is where demand capture comes in. Rather than broadcasting to everyone, demand capture focuses on converting higher intent organisations who are in-market - or about to be. 

Traditional demand capture was focused on search, ads, review sites & paid social. Modern demand capture goes further. It uses intent signals and account insights to identify likely buyers. Then, with AI-assisted, multi-channel outreach, it engages them through personalised outreach and SDR activity.

Outcomes
  • Improved short-term pipeline 
  • More high-intent accounts
  • Lower acquisition costs
  • Better ICP-fit opportunities
White Clean Single Object Mug Mockup Instagram Post (600 x 420 px) (1)

Benchmark yourself with our Demand Generation Scorecard

Assess your marketing programme across 5 key areas and get a benchmark against the authority-led, demand gen best practices of 70+ B2B brands. You’ll receive a score and a bespoke report showing where you have the biggest opportunities to modernise and scale demand.

WHO WE WORK WITH

We partner with B2B marketing, sales & service teams to maximise their effectiveness with HubSpot.

Our clients typically operate in the B2B technology, professional services & manufacturing industries. We help them implement HubSpot best practices for complex B2B sales.

Teams 3
Content 1

Who We Work With

We help ambitious (often PE-backed) mid-sized B2B tech/IT businesses engaged in complex sales. This means long, non-linear sales cycles, buying group decisions and big ticket deals (£50k to £50m+ AOV).

Marketing Leaders

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Marketing Leaders

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Marketing Leaders

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Marketing Leaders

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

OUR SERVICES

Services delivered individually, or together as a full programme

ROMI ROUND 2 (20 of 63)-1280
01.

Demand Generation Strategy

We'll audit your current approach and design a demand programme tailored to your specific objectives and market. We'll help develop your ICP, niche, value proposition, messaging, buyer journey and programme plan with measurable KPIs. We continually experiment and review performance data to improve your strategy.

GTM technology
02.

Technology Engineering (HubSpot)

We turn HubSpot into the core platform to run your demand gen programme inc. CRM set-up, data mgmt., lead workflows and tight marketing/sales alignment. We integrate modern AI tools to leverage intent, automation, content distribution, personalisation and multi-channel outreach. And we provide a full range of HubSpot implementation & support services.

ROMI ROUND 2 (10 of 63)-1280
03.

Content & Channel Optimisation

Working with your subject matter experts, we'll uncover valuable insights to create thought leadership and buyer enablement content - for each stage of the buyer journey. As part of a structured programme, we'll repurpose, distribute and optimise content across the channels where your buyers self-educate, such as LinkedIn, YouTube, Reddit and LLMs.

Serve Legal Website
04.

Website Build & Conversion (HubSpot)

We build beautiful, conversion-led websites on HubSpot that help buyers self-serve with journeys that match how they research and evaluate. We make it easy for marketing teams to move quickly without waiting on developers. And because it connects to your CRM, every visit can feed intent, routing and attribution, turning interest into opportunities faster.

As a group of specialist consultants, it’s important for us to be seen as the thought leaders within our space. ROMI's approach to producing and distributing content has cemented our position as one of the leading risk management & security consultancies in the world.

Round128-Richard-Hunt-1

Richard HuntFounder and CEO - Turnkey

Rarely is a recommendation based on truly positive business change. But this has been the case with ROMI. They deployed HubSpot across Marketing, Sales & Service - and the results have been staggering. If you’re not working with these guys, you need to be.

Black and Beige Simple Tablet UI Design Mockup Instagram Post

Jamie KeddieMarketing Director - Risc IT Solutions

We've been working with ROMI over an 8-year period, across two of our businesses - Autaro and Oosha. They have been very much part of our team and a trusted business adviser, not just for marketing but for sales and growth too. 

Mattcircle-new

Matthew NewtonFounder - Autaro & Oosha

ROMI has been an invaluable partner in helping to execute our marketing strategies through HubSpot. Not only did they fulfil all their promises, but also exceeded our expectations, ensuring we're harnessing the platform's full potential for maximum value.

3-2

Mark Bishop Regional Marketing Director - ThingTrax

ROMI’s support has been instrumental in helping us deliver our content programme. Not only is the quality of their content excellent, they’re able to produce it quickly - exactly what you need when you’re running a thought leadership programme at scale.

Picture 1-1

David BarakChief Marketing Officer - CloudPay

ROMI not only created our new website, but also played a crucial role in reshaping our business positioning. They built a new site, while demonstrating a deep understanding of our customer journey and delivered in a demanding timeframe.

preview-2

Alex CookDirector of Marketing - Juniper Education Group

We enlisted the expertise of ROMI to implement HubSpot CRM and its accompanying Sales and Marketing Hubs. Thanks to ROMI, we are now leveraging HubSpot's features to their fullest potential, and the positive impact on our business is evident.

1663757198847

Veronika KinstovaHead of Marketing - TjeKvik

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

testimonials

Sian KellyManaging Director - Inform Accounting

We’ve had a mixed experience with agencies. But working with ROMI has been fantastic. They support us with thought leadership, HubSpot, web & strategic projects. They have really helped us scale our marketing programme – and we're seeing the results.

preview

Michael CodenGlobal Director of Marketing - Ciklum

The ROMI team demonstrates that rare combination of creative flair and project management discipline. They provide an 'x' factor that brings polish and style to their work. They ensure deadlines are met with clear and fair commercial arrangements. Highly recommended!

Black and Beige Simple Tablet UI Design Mockup Instagram Post (1)

Dr John Blakey CEO - John Blakey

ROMI are always responsive, helpful, and understanding about meeting our needs. They've been particularly helpful with the technical side of HubSpot across multiple website migrations and changes. I don't hesitate to recommend them.

1-2

Ben MillerMarketing Director - mpro5

As a group of specialist consultants, it’s important for us to be seen as the thought leaders within our space. ROMI's approach to producing and distributing content has cemented our position as one of the leading risk management & security consultancies in the world.

Round128-Richard-Hunt

Richard HuntFounder and Managing Director, Turnkey Consulting

ROMI has been a key part of our growth as a business over the past 5 years. They understand our business so well that they are able to provide clear direction for marketing. ROMI has helped us establish a leading position in what is a highly competitive space.

Mattcircle-new (1)

Matthew NewtonCo-Founder, Oosha

We approached ROMI with a blank sheet of paper and challenged them to work with us to shape our market proposition and differentiate our firm from traditional HR and FoW consultancies. We now have a much stronger platform to share our thought leadership with the world.

803-min

Laurence CollinsFounder & Partner, Digiworkz

ROMI has been invaluable in helping us launch the brand with clear direction on the key steps from day one. They are prepared to be held to account against KPIs, but they genuinely care about our business and we love the fact they always tell it how it is.

Franki Hale (1)

Franki HaleDirector, Tiviti

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

testimonials

Sian KellyManaging Director, Inform Accounting

ROMI was a key strategic partner who helped us get clarity over what made us special and then ensured our market knew that too. They ran a programme of marketing activity that drove greater awareness, demand and helped generate sales.

8080-min

Martyn ProctorManaging Director, Integrc

ROMI’s support has been instrumental in helping us deliver the content programme we want to. Not only is the quality of their content excellent, they’re able to produce articles quickly - which is just what you need when you’re running a thought leadership programme at scale.

Picture 1-1

David BarakChief Marketing Officer, CloudPay

We never wanted our partnership with ROMI to feel like an agency/supplier relationship: we wanted them to become an extension of our team and they’ve fitted in really well. Their quick turnaround with content and their agility was important, especially through COVID-19 where we wanted to show our customer-centric attitude more than ever.

802-min

Claire NicollHead of Marketing, CitNOW

Content is really important to us, and putting together the right content and using it in the right places helps us maintain our position. ROMI has really helped to mould us into new ways of thinking about content and how we approach creating it. 

801-min

Carol FairchildChief Customer Officer, CitNOW

ROMI really understand what it means to work in B2B marketing. And that takes a particular level of understanding and a kind of empathy to understand the type of challenges that B2B businesses face.

Ciklum

Michael CodenGlobal Director of Marketing, Ciklum

Maximise your Return on Marketing Investment (ROMI) .