DEMAND GENERATION FOR B2B TECH FIRMS

Build trust for tomorrow. Convert active buyers today.

We scale demand through expert-led content and use signals to target in-market buyers with warm outreach.

Our programmes

Let's talk

Trusted by B2B tech leaders

Demand Generation Strategy

GTM Engineering

Content and Channel Optimisation

Precision Targeting

THE B2B TECH SERVICES DEMAND AGENCY

Build a marketing engine you can rely on without a bigger team

Struggling to generate leads and prove marketing ROI? We help B2B tech firms drive pipeline today, while creating demand for the future - without increasing headcount.

WHAT WE DO

We build integrated demand engines to support your long-term growth.

We turn your subject-matter expertise into thought leadership and keep you visible across all the right channels.

Then we use signals to identify potential buyers and engage them through warm, multichannel outreach.

Book a marketing strategy call

PROBLEMS WE SOLVE

We help you overcome the challenges of running
an effective demand generation programme.

Content Bottleneck

Expertise is hard to extract and publish consistently, so visibility drops and buyers have fewer reasons to know, like & trust you.

Disconnected GTM

Most in-house teams lack the technical skills to connect systems and data properly, so signals, AI and automation never deliver their full value.

Unclear ROI

Marketing struggles to show how authority and reach builds over time, while proving its contribution to pipeline in the short term.

Content Bottleneck

Expertise is hard to extract and publish consistently, so visibility drops and buyers have fewer reasons to know, like & trust you.

Disconnected GTM

Most in-house teams lack the technical skills to connect systems and data properly, so signals, AI and automation never deliver their full value.

Unclear ROI

Marketing struggles to show how authority and reach builds over time, while proving its contribution to pipeline in the short term.

HOW WE HELP

We bring the specialist skills your team needs to build a high-performing demand engine

01.

Demand Strategy
& Performance

We work with you to set the strategy, priorities and KPIs, then keep optimising to drive awareness, engagement and pipeline.

02.

Content & Channel Execution

We turn subject-matter expertise into consistent thought leadership across social, video, articles, webinars, podcasts and newsletters.

03.

Warm, Multi-channel Outreach

We use custom signals to identify likely in-market accounts and engage the right buyers through warm, multichannel outreach.

04.

Go-To-Market (GTM) Engineering

We build the data and automation workflows that connect signals, CRM, AI and outreach - turning disconnected tools into a working demand system.

05.

Website Build & Conversion

We build conversion-led websites on HubSpot that help buyers self-serve with journeys that match how they research and evaluate.

OUTCOMES WE ACHIEVE

Demand generation that delivers results

See how we've helped B2B tech companies generate demand, drive pipeline and achieve measurable growth.

View all case studies

Matt Newton

Cheif Digital Officer, Nexian

75%

of UK law firms engaged

High multiple exit to Access Group

Watch case study

Michael Coden

Global Director of Marketing, Ciklum

400%

increase in website conversions

increase in influenced pipeline

Watch case study

Dr John Blakey

CEO, John Blakey

Full brand repositioning delivered

300%

increase in website traffic

Watch case study

Nathan van der Laan

Channel Account Manager, HubSpot

+70+

HubSpot projects delivered

+95%

HubSpot Customer Sat. Rate (CSR)

Watch case study

Matt Dale

Group Alliance Marketing Manager, Turnkey

£28m+

influenced revenue

57%

increase in influenced pipeline

Watch case study

Martyn Proctor

Managing Director, Integrc

40%

increase in unweighted pipeline

High multiple exit to EY

Watch case study

View all case studies

OUR IDEAL CLIENTS

Who we work with

We work with scale-ups and ambitious, mid-sized businesses through to established, large enterprises in:

B2B Tech/IT Services
Consulting
Complex SaaS/Software
High-Tech Manufacturing

Generating demand in complex B2B sales is a different discipline. Long sales cycles, large buying groups, fewer deals and a market where only 5% are active, means short-term campaigns and linear funnels don't cut it.

Founders and CEOs

Growth targets are demanding, board scrutiny is high, and if you're PE-backed, the pressure to demonstrate commercial progress is relentless. Marketing is a significant investment and you need confidence it's contributing to pipeline and revenue, not just generating activity.

We work with CEOs to build demand generation programmes that are accountable to commercial outcomes. Clear strategy, measurable ROI, and a team that understands what it means to operate in a complex, high-value sales environment.

Marketing Leaders

You're responsible for pipeline quality with limited budget, a stretched team, and growing pressure to do more with less. Every investment needs to be justified, and the expectation to deliver results quickly and efficiently has never been higher.

We provide the specialist expertise and execution resource that most in-house teams don't have. From strategy and content to HubSpot and channel management, we work as an extension of your team so you can focus on the work that needs your attention most.

Demand Generation Leaders

Buyer behaviour has shifted significantly. The tactics and channels that drove results a few years ago are delivering diminishing returns, and the bar for what constitutes effective demand generation has risen considerably.

We work with demand gen leaders to modernise their approach. That means intent-led targeting, sophisticated multi-channel outreach and channel-first content strategies built around how B2B buyers research and engage today.

Fractional CMOs

You're guiding marketing strategy across multiple clients, each with different priorities and varying levels of internal capability. The strategic thinking is there, but time and bandwidth to execute consistently across content, technology and channels is a constant headache.

We act as a trusted execution partner for fractional CMOs. You maintain strategic oversight and client relationships. We help execute your programmes reliably, to the standard your clients expect.

As a group of specialist consultants, it’s important for us to be seen as the thought leaders within our space. ROMI's approach to producing and distributing content has cemented our position as one of the leading risk management & security consultancies in the world.

Richard HuntFounder and CEO - Turnkey

Rarely is a recommendation based on truly positive business change. But this has been the case with ROMI. They deployed HubSpot across Marketing, Sales & Service - and the results have been staggering. If you’re not working with these guys, you need to be.

Jamie KeddieMarketing Director - Risc IT Solutions

We've been working with ROMI over an 8-year period, across two of our businesses - Autaro and Oosha. They have been very much part of our team and a trusted business adviser, not just for marketing but for sales and growth too.

Matthew NewtonFounder - Autaro & Oosha

ROMI has been an invaluable partner in helping to execute our marketing strategies through HubSpot. Not only did they fulfil all their promises, but also exceeded our expectations, ensuring we're harnessing the platform's full potential for maximum value.

Mark Bishop Regional Marketing Director - ThingTrax

ROMI’s support has been instrumental in helping us deliver our content programme. Not only is the quality of their content excellent, they’re able to produce it quickly - exactly what you need when you’re running a thought leadership programme at scale.

David BarakChief Marketing Officer - CloudPay

ROMI not only created our new website, but also played a crucial role in reshaping our business positioning. They built a new site, while demonstrating a deep understanding of our customer journey and delivered in a demanding timeframe.

Alex CookDirector of Marketing - Juniper Education Group

We enlisted the expertise of ROMI to implement HubSpot CRM and its accompanying Sales and Marketing Hubs. Thanks to ROMI, we are now leveraging HubSpot's features to their fullest potential, and the positive impact on our business is evident.

Veronika KinstovaHead of Marketing - TjeKvik

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

Sian KellyManaging Director - Inform Accounting

We’ve had a mixed experience with agencies. But working with ROMI has been fantastic. They support us with thought leadership, HubSpot, web & strategic projects. They have really helped us scale our marketing programme – and we're seeing the results.

Michael CodenGlobal Director of Marketing - Ciklum

The ROMI team demonstrates that rare combination of creative flair and project management discipline. They provide an 'x' factor that brings polish and style to their work. They ensure deadlines are met with clear and fair commercial arrangements. Highly recommended!

Dr John Blakey CEO - John Blakey

ROMI are always responsive, helpful, and understanding about meeting our needs. They've been particularly helpful with the technical side of HubSpot across multiple website migrations and changes. I don't hesitate to recommend them.

Ben MillerMarketing Director - mpro5

Richard HuntFounder and Managing Director, Turnkey Consulting

ROMI has been a key part of our growth as a business over the past 5 years. They understand our business so well that they are able to provide clear direction for marketing. ROMI has helped us establish a leading position in what is a highly competitive space.

Matthew NewtonCo-Founder, Oosha

We approached ROMI with a blank sheet of paper and challenged them to work with us to shape our market proposition and differentiate our firm from traditional HR and FoW consultancies. We now have a much stronger platform to share our thought leadership with the world.

Laurence CollinsFounder & Partner, Digiworkz

ROMI has been invaluable in helping us launch the brand with clear direction on the key steps from day one. They are prepared to be held to account against KPIs, but they genuinely care about our business and we love the fact they always tell it how it is.

Franki HaleDirector, Tiviti

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

Sian KellyManaging Director, Inform Accounting

ROMI was a key strategic partner who helped us get clarity over what made us special and then ensured our market knew that too. They ran a programme of marketing activity that drove greater awareness, demand and helped generate sales.

Martyn ProctorManaging Director, Integrc

ROMI’s support has been instrumental in helping us deliver the content programme we want to. Not only is the quality of their content excellent, they’re able to produce articles quickly - which is just what you need when you’re running a thought leadership programme at scale.

David BarakChief Marketing Officer, CloudPay

We never wanted our partnership with ROMI to feel like an agency/supplier relationship: we wanted them to become an extension of our team and they’ve fitted in really well. Their quick turnaround with content and their agility was important, especially through COVID-19 where we wanted to show our customer-centric attitude more than ever.

Claire NicollHead of Marketing, CitNOW

Content is really important to us, and putting together the right content and using it in the right places helps us maintain our position. ROMI has really helped to mould us into new ways of thinking about content and how we approach creating it.

Carol FairchildChief Customer Officer, CitNOW

ROMI really understand what it means to work in B2B marketing. And that takes a particular level of understanding and a kind of empathy to understand the type of challenges that B2B businesses face.

Michael CodenGlobal Director of Marketing, Ciklum

Learn more about our Demand Engine for B2B tech firms

We work as, or alongside, your in-house team to run an always-on demand generation programme. Our multichannel approach builds authority to drive future demand, while capturing today’s high-intent buyers.

Learn more

Podcast: The HubSpot ChatGPT deep research connector. What you need to know

Build trust for tomorrow. Convert active buyers today.

Build a marketing engine you can rely on without a bigger team

We build integrated demand engines to support your long-term growth.

We help you overcome the challenges of running an effective demand generation programme.

Content Bottleneck

Disconnected GTM

Unclear ROI

Content Bottleneck

Disconnected GTM

Unclear ROI

We bring the specialist skills your team needs to build a high-performing demand engine

Demand Strategy & Performance

Content & Channel Execution

Warm, Multi-channel Outreach

Go-To-Market (GTM) Engineering

Website Build & Conversion

Demand generation that delivers results

Matt Newton

Michael Coden

Dr John Blakey

Nathan van der Laan

Matt Dale

Martyn Proctor

Who we work with

Founders and CEOs

Marketing Leaders

Demand Generation Leaders

Fractional CMOs

Richard HuntFounder and CEO - Turnkey

Jamie KeddieMarketing Director - Risc IT Solutions

Matthew NewtonFounder - Autaro & Oosha

Mark Bishop Regional Marketing Director - ThingTrax

David BarakChief Marketing Officer - CloudPay

Alex CookDirector of Marketing - Juniper Education Group

Veronika KinstovaHead of Marketing - TjeKvik

Sian KellyManaging Director - Inform Accounting

Michael CodenGlobal Director of Marketing - Ciklum

Dr John Blakey CEO - John Blakey

Ben MillerMarketing Director - mpro5

Truth, Lies & B2B Growth A B2B Marketing Podcast

How to build a B2B content strategy that gets you discovered

The B2B website playbook that will drive pipeline in 2026

SaaS GTM secrets unlocked for complex B2B sales, with Dave Boyce

Richard HuntFounder and Managing Director, Turnkey Consulting

Matthew NewtonCo-Founder, Oosha

Laurence CollinsFounder & Partner, Digiworkz

Franki HaleDirector, Tiviti

Sian KellyManaging Director, Inform Accounting

Martyn ProctorManaging Director, Integrc

David BarakChief Marketing Officer, CloudPay

Claire NicollHead of Marketing, CitNOW

Carol FairchildChief Customer Officer, CitNOW

Michael CodenGlobal Director of Marketing, Ciklum

Learn more about our Demand Engine for B2B tech firms

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We help you overcome the challenges of running
an effective demand generation programme.

Demand Strategy
& Performance

Truth, Lies & B2B Growth
A B2B Marketing Podcast