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Marketing Strategy
Marketing Audits, Voice of the Customer, Value proposition development, Buyer journey, Brand & creative platform
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Marketing Technology
Hubspot implementation, Martech integration, Hubspot support, Website design & build, Reporting & analytics
Marketing-Execution
Marketing Execution
Thought leadership, Buyer enablement, Demand generation, 
Fractional marketing
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IT Services & Cloud Computing
In the new world of work, IT & cloud providers must adapt fast
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Technology Consulting & Systems Integration
Clients want partners who can guide them through complexity
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Software-as-a-Service & Tech Products
Cutting through the noise and innovating with SaaS
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Security, Data & 
Information Management
Demonstrating expertise & building trust is critical to success
THE STRATEGIC MARKETING & HUBSPOT CONSULTANCY FOR B2B TECH FIRMS

Strategy, technology
& execution. We bring
it all together.

We help B2B tech founders, sales leaders & marketing teams connect the dots between marketing strategy, technology and execution. 

We ensure these stars align to drive better outcomes - more leads, increased pipeline and greater ROI.

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WHO WE ARE

We combine the brains of a marketing consultancy with the specialist expertise of a HubSpot agency.

Without a strategy, it's easy to jump from one marketing tactic to the next. Yet, even the best marketing strategy means nothing without the right blend of technology and people to execute.

Whether you need consultants to provide strategic thinking, HubSpot experts to optimise your platform or digital marketers to support execution, we can help.

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We help B2B tech firms do marketing that actually works.

WHAT WE DO

We'll improve your return on marketing investment (ROMI)

We help our clients put their growth strategies into action by unleashing the full potential of their marketing technology.

We’ve built the HubSpot playbooks to optimise strategies such as nurturing, ABM, referrals and inbound marketing.

Alongside the technology, we support the development of these strategies and help accelerate their execution.

 

T E C H N O L O G Y E X E C U T I O N S T R A T E G Y
strategy2 Strategy

We can support the development of your marketing strategy by providing our expertise in key areas. These include audits and research; value proposition development; messaging; creative brand platform; buyer journey mapping and channel selection.

execution Execution

Execution is focused on supporting your marketing programme through a combination of thought leadership, buyer enablement, referral systems, lead nurturing & Account Based Marketing. These are all proven marketing approaches for high growth B2B tech and consulting firms.

operations Technology

As a HubSpot Platinum partner, we know how to continually optimise the platform. We'll integrate it with other tools to maximise your marketing execution, build a high converting website, leverage data segmentation, increase personalisation & improve ROI reporting.

We can support the development of your marketing strategy by providing our expertise in key areas. These include audits and research; value proposition development; messaging; creative brand platform; buyer journey mapping and channel selection.

As a HubSpot Platinum partner, we know how to continually optimise the platform. We'll integrate it with other tools to maximise your marketing execution, build a high converting website, leverage data segmentation, increase personalisation & improve ROI reporting.

Execution is focused on supporting your marketing programme through a combination of thought leadership, buyer enablement, referral systems, lead nurturing & Account Based Marketing. These are all proven marketing approaches for high growth B2B tech and consulting firms.

WHY WORK WITH US

A results-driven partner,
with none of the agency bullshit

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01.

A platinum HubSpot partner focused on B2B tech

We've been working with HubSpot for nearly 10 years, solely with B2B tech companies. Not only do we know how to implement & optimise the HubSpot customer platform, across its various Hubs. We also know how to customise Hubspot to help B2B tech companies improve marketing & sales performance.

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02.

Unrivalled experience of B2B technology marketing

We have years and years of experience in marketing and selling B2B technology businesses, having worked with over 70 brands. This means a much reduced learning curve to get to know your business, quicker speed to market and higher quality outcomes.

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03.

HubSpot use cases for your key go-to-market strategies

Too often firms purchase tools like Hubspot but only realise a fraction of their value. That's because they don't have the skills to configure the tools to enable go-to-market strategies. We've built the Hubspot use cases to optimise the platform to run ABM, lead nurturing, referral systems, inbound marketing and much more.

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04.

We're marketers & specialists - not account managers

We don't employ account managers like most agencies. The simple reason is we don't 'manage accounts'. Instead we work alongside our clients to help them be successful. So when you work with us, you'll be supported by a team of strategic marketers, tech experts and content specialists.

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05.

We're flexible, responsive
& straight-talking

The marketing world moves pretty fast, which means you need your partners to be agile and responsive. Our approach gives you the flexibility to adapt without making your life difficult. We don't pull our punches and will always tell you how it is - but forever with your best interests in mind.

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OUR B2B TECH SECTOR EXPERIENCE

Extensive experience in all things tech

Managed Service Providers (MSPs); Network Management; Public & Private Cloud; Unified Communications; IT Infrastructure; IT Governance; Digital Workplace; Cloud Consulting; Back-up & Disaster Recovery.

ERP (SAP, Oracle & Microsoft) Consulting and Services; Digital Transformation; Product Engineering; Learning & Development; HR/Future of Work Services; Management Consulting; Customer Experience & ESG.

Low Code Apps; AI & ML; Intelligent Automation & RPA; HR, Finance & Accounting Software; EoR; Global Payroll; Web 3.0; Workforce Management; Collaboration; Housing; EdTech; Automotive Tech; FinTech & LegalTech. 

Artificial Intelligence; Cyber Security; Risk Management; Identity Management; Application Security; Big Data & Analytics; Business Intelligence; IoT & Embedded; Process Mining; Data Transformation & Governance.

We’ve had a mixed experience with agencies. But working with ROMI has been fantastic. They support us with thought leadership, HubSpot, web and with strategic projects, such as ABM.  They have really helped us scale our marketing programme – and we're benefitting from the results.

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Michael CodenGlobal Director of Marketing, Ciklum

As a group of specialist consultants, it’s important for us to be seen as the thought leaders within our space. ROMI's approach to producing and distributing content has cemented our position as one of the leading risk management & security consultancies in the world.

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Richard HuntFounder and CEO, Turnkey

We've been working with ROMI over an 8-year period, across two of our businesses - Autaro and Oosha. They have been very much part of our team and a trusted business adviser, not just for marketing but for sales and growth too. They understand our businesses so well that they've been able to provide a clear direction for marketing, while also supporting execution.

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Matthew NewtonFounder, Autaro & Oosha

ROMI not only created our new website but also played a crucial role in reshaping our business positioning. They demonstrated a deep understanding of our journey, technical complexities, and delivered on time. ROMI is genuinely an agency who really does feel like an extension of our team.

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Alex CookDirector of Marketing, Juniper Education Group

ROMI’s support has been instrumental in helping us deliver the content programme we want to. Not only is the quality of their content excellent, they’re able to produce articles quickly - which is just what you need when you’re running a thought leadership programme at scale.

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David BarakChief Marketing Officer, CloudPay

We approached ROMI with a blank sheet of paper and challenged them to work with us to shape our market proposition and differentiate our firm from traditional HR and FoW consultancies. We now have a much stronger platform to share our thought leadership with the world.

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Laurence CollinsFounder & Partner, Digiworkz

ROMI has been invaluable in helping us launch the brand with clear direction on the key steps from day one. They are prepared to be held to account against KPIs, but they genuinely care about our business and we love the fact they always tell it how it is.

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Franki HaleDirector, Tiviti

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

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Sian KellyManaging Director, Inform Accounting

We never wanted our partnership with ROMI to feel like an agency/supplier relationship: we wanted them to become an extension of our team and they’ve fitted in really well. Their quick turnaround with content and all-round flexibility is a massive strength.

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Claire NicollHead of Marketing, CitNOW

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As a group of specialist consultants, it’s important for us to be seen as the thought leaders within our space. ROMI's approach to producing and distributing content has cemented our position as one of the leading risk management & security consultancies in the world.

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Richard HuntFounder and Managing Director, Turnkey Consulting

ROMI has been a key part of our growth as a business over the past 5 years. They understand our business so well that they are able to provide clear direction for marketing. ROMI has helped us establish a leading position in what is a highly competitive space.

Mattcircle-new (1)

Matthew NewtonCo-Founder, Oosha

We approached ROMI with a blank sheet of paper and challenged them to work with us to shape our market proposition and differentiate our firm from traditional HR and FoW consultancies. We now have a much stronger platform to share our thought leadership with the world.

803-min

Laurence CollinsFounder & Partner, Digiworkz

ROMI has been invaluable in helping us launch the brand with clear direction on the key steps from day one. They are prepared to be held to account against KPIs, but they genuinely care about our business and we love the fact they always tell it how it is.

Franki Hale (1)

Franki HaleDirector, Tiviti

We've been working with ROMI for more than 5 years. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

testimonials

Sian KellyManaging Director, Inform Accounting

ROMI was a key strategic partner who helped us get clarity over what made us special and then ensured our market knew that too. They ran a programme of marketing activity that drove greater awareness, demand and helped generate sales.

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Martyn ProctorManaging Director, Integrc

ROMI’s support has been instrumental in helping us deliver the content programme we want to. Not only is the quality of their content excellent, they’re able to produce articles quickly - which is just what you need when you’re running a thought leadership programme at scale.

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David BarakChief Marketing Officer, CloudPay

We never wanted our partnership with ROMI to feel like an agency/supplier relationship: we wanted them to become an extension of our team and they’ve fitted in really well. Their quick turnaround with content and their agility was important, especially through COVID-19 where we wanted to show our customer-centric attitude more than ever.

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Claire NicollHead of Marketing, CitNOW

Content is really important to us, and putting together the right content and using it in the right places helps us maintain our position. ROMI has really helped to mould us into new ways of thinking about content and how we approach creating it. 

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Carol FairchildChief Customer Officer, CitNOW

ROMI really understand what it means to work in B2B marketing. And that takes a particular level of understanding and a kind of empathy to understand the type of challenges that B2B businesses face.

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Michael CodenGlobal Director of Marketing, Ciklum

We’ve worked with over 70 B2B 
tech brands. Let’s work together.