DIGIWORKZ

Full rebrand, thought leadership & HubSpot implementation for HR consultancy

Services

Marketing strategy
Value proposition development
Voice of the customer
Data & segmentation
Brand identity and messaging development
Content development
Webinar programme
Hubspot implementation & support
Website development

OUR APPROACH

The shift to remote working has opened the eyes of business leaders across the globe and set new expectations for a more productive, more digital, and more resilient workforce. But moving to this 'future of work' requires carefully planning, informed decision-making and collaboration - which is exactly where Digiworkz comes in.

Founded in 2018, Digiworkz was created to help organisations harness workforce data and insights to make more informed, analytical decisions about their people. Digiworkz operates as a go-to resource for Future of Work (FoW) data, insight, and innovation. It helps clients create a clear workforce strategy and roadmap, to drive the human side of digital transformation.

Digiworkz deploys an asset-based consulting approach utilising its own proprietary tools, as well as niche partner products to support its experienced consultants. This unique process enables them to make smarter decisions and accelerate clients’ change programmes. And, to provide further value, they also offer a range of subscription-based tools, which clients can implement themselves to improve project collaboration and workforce intelligence.

How we help

Overview

Digiworkz recognised their brand identity didn’t match their desired positioning as a challenger consultancy at the forefront of thinking around the FoW. They also had lots of new ideas for different service lines and wanted to test these concepts with potential clients before investing in messaging, tooling, systems, and processes. As passionate thought leaders with many new perspectives around the changing workplace, they wanted to establish a more sustainable and efficient process for creating thought leadership content and sharing it with the world.

Initial steps

Our first task was to conduct a voice of the customer (VoC) exercise with five potential buyers. The focus - defining the ideal buyer for Digiworkz and identifying product/market fit. In particular, we sought to understand the common priorities and challenges faced by its target audience, when it came to the FoW. Establishing a much clearer view of the reasons buyers engage with consulting firms, helped inform the Digiworkz value proposition and sales story.

Driving digital transformation

A core part of our go-to-market campaign was to launch a monthly webinar series with prominent experts from the FoW field, supported by a number of thought leadership guides and articles.

We also worked on Digiworkz’s website and brand identity. Through an iterative design process using InVision, we developed the new website using the Hubspot CMS, alongside the implementation of Hubspot to drive the next phase of digital marketing activity.

Synchronised campaign

With website development well underway, we then formulated a quarterly content and campaign plan focused on key topics supporting the Digiworkz value proposition, core services and products. Plus, we dove into further development of their target database to help bolster their potential audience.

It all culminated with the launch of the Digiworkz website, as well as bringing other elements of their digital platform, such as LinkedIn in, in line with the new brand identity.

Results

Secure Positioning

A whole new brand identity and website have given Digiworkz a strong platform that matches their desired positioning. It’s helping them establish themselves as a challenger consultancy and compete with traditional consulting firms, such as the Big 4, with a clearly differentiated value proposition.

A full programme of email, social, and other inbound activity engaged a significant number of new contacts, bringing them into the top of the funnel through a variety of high-value, gated content assets, including webinars and whitepapers.

We approached ROMI with a blank sheet of paper and challenged them to work with us to shape our market proposition and differentiate our firm from traditional HR and FoW consultancies. The results speak for themselves. We now have a much stronger platform to share our thought leadership with the world.