How we help
Overview
We were first hired by Integrc to help them develop their value proposition, as a pilot project.
That project began with a voice of the customer (VoC) process, which involved talking directly to a number of Integrc’s existing clients and prospects. Following a couple of internal workshops, we crafted their sales story and then re-developed the company’s branding.
How we did it
Over the 3 years that followed, we worked with 2 internal marketing executives (based in the UK & NL) to run a high activity, multi-channel marketing programme. We built their target account list, implemented Hubspot CRM & Marketing, and engaged with their market through extensive content marketing including blogs, guides, webinars, surveys and infographics.
Results
Additional support
Aside from running the ongoing lead nurturing and inbound marketing programme, we continually worked on the Integrc value proposition and helped them productise their flagship service offering, RouteONE. We also supported the sales team with presentation and bid materials, along with some focused account-based marketing (ABM) campaigns.
