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Marketing Strategy
Marketing Audits, Voice of the Customer, Value proposition development, Buyer journey, Brand & creative platform
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Marketing Technology
Hubspot implementation, Martech integration, Hubspot support, Website design & build, Reporting & analytics
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Marketing Execution
Thought leadership, Buyer enablement, Demand generation, 
Fractional marketing

How to overcome the under-utilisation of your martech stack

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27 Mar 24

7 signs you will fall out of love with your marketing agency

INTEGRC

HubSpot implementation, thought leadership & marketing execution for SAP consultancy

Services
  • Value proposition development
  • Inbound marketing
  • Account-based marketing
  • Sales enablement
  • Content strategy & production
  • Website development
  • Hubspot implementation/mgmt
OUR APPROACH

Founded in 2007, Integrc was an SAP consulting partner that was acquired by big 4 firm, EY. We engaged with Integrc, approximately 3 years prior to the sale and worked with them until the initial integration of the company was complete.

Before working with ROMI, Integrc was struggling to find someone to lead the marketing function and implement a more modern and joined-up approach. After an unsuccessful search for an internal hire, it decided to consider an alternative approach by engaging ROMI to lead and work closely with its internal team.

How we help

Overview

We were first hired by Integrc to help them develop their value proposition, as a pilot project. 

That project began with a voice of the customer (VoC) process, which involved talking directly to a number of Integrc’s existing clients and prospects. Following a couple of internal workshops, we crafted their sales story and then re-developed the company’s branding.  

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How we did it

Over the 3 years that followed, we worked with 2 internal marketing executives (based in the UK & NL) to run a high activity, multi-channel marketing programme. We built their target account list, implemented Hubspot CRM & Marketing, and engaged with their market through extensive content marketing including blogs, guides, webinars, surveys and infographics. 

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Results

Additional support

Aside from running the ongoing lead nurturing and inbound marketing programme, we continually worked on the Integrc value proposition and helped them productise their flagship service offering, RouteONE. We also supported the sales team with presentation and bid materials, along with some focused account-based marketing (ABM) campaigns.

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Accelerated growth

Integrc’s growth through this period was accelerated by a clear and differentiated sales story; significantly increased brand awareness; deeper account engagement; a continued focus on lead generation; a robust pipeline and an exceptionally strong sales team.

The management team achieved its 3-year sale objective and before the relationship came to a natural end, as a result of its exit, ROMI coordinated much of the acquisition comms on Integrc’s behalf.

Thanks to their efforts, our online presence has never been stronger, and we've seen a substantial return on our investment. If you're looking for a digital marketing partner that delivers results, I would wholeheartedly recommend ROMI.

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Martyn ProctorManaging Director, Integrc

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We’re here to help you do marketing that actually works.