How we help
Overview
CitNOW always placed a strong emphasis on content as part of its marketing strategy. But previously, content strategy and production was handled mostly in-house. With a full marketing programme also underway and ambitious plans for growth, finding the time to come up with new ideas and produce content consistently was a challenge.
Fresh ideas
By teaming up with ROMI, CitNOW was able to create compelling content in a much more efficient and agile way - allowing them to focus on running the core marketing programme, while continuing to position themselves as an industry leader.
But perhaps the biggest benefit was the fresh ideas and outside perspectives that ROMI brings. Sharing these ideas as an extension of the CitNOW team, meant that not only was content produced more efficiently, but it was also more relevant and engaging.
Focused content
After the COVID-19 pandemic the automotive industry was thrown into turmoil and dealers forced to close their doors. CitNOW wanted to show as much support as possible by providing helpful advice on how to deal with the circumstances. The ROMI team supported this with a fast turnaround of quality, focused content, regularly moving from initial concept through to final publication in a matter of days - helping CitNOW communicate with their customers when it mattered most.
Simultaneously, ROMI helped CitNOW implement HubSpot Enterprise, a key tool in providing consistent, high-quality, and insightful communication with their customers.
Results
Credible thought leaders
With the help of our fresh perspectives and ability to produce content at scale, CitNOW has not only confirmed their position as a true thought leader in their space, but were also able to help their customers when it mattered most. This represents big success for CitNOW, who, as market leaders in their field, focus heavily on the retention of their client base.
Claire NicollHead of Marketing, CitNOW
