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Marketing Strategy
Marketing Audits, Voice of the Customer, Value proposition development, Buyer journey, Brand & creative platform
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Marketing Technology
Hubspot implementation, Martech integration, Hubspot support, Website design & build, Reporting & analytics
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Marketing Execution
Thought leadership, Buyer enablement, Demand generation, 
Fractional marketing

How to overcome the under-utilisation of your martech stack

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IT Services & Cloud Computing
In the new world of work, IT & cloud providers must adapt fast
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Technology Consulting & Systems Integration
Clients want partners who can guide them through complexity
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Software-as-a-Service & Tech Products
Cutting through the noise and innovating with SaaS
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Security, Data & 
Information Management
Demonstrating expertise & building trust is critical to success
27 Mar 24

7 signs you will fall out of love with your marketing agency

INFORM

Value proposition, brand, HubSpot implementation & website CMS for cloud accountancy

Services
  • Value proposition development
  • Inbound marketing
  • Content strategy & production
  • Hubspot support
  • Website development
  • Search Engine Optimisation
OUR APPROACH

Inform Accounting has long been a pioneer in accounting technology and has been at the forefront of the way the profession delivers services to clients. As a Platinum Xero partner, it has been one of the disrupters of the traditional accountancy model - using technology to automate standard accountancy/client transactions, thereby freeing up its skilled team to provide more value to clients.

As well as a focus on technology, Inform also specialises in a number of key markets, such as eCommerce, recruitment and creative businesses. Over a 5-year period, ROMI has helped Inform tell its story to these different sectors, while ensuring it generates new business leads through inbound marketing.

How we help

Overview

Over the 5 year period that ROMI has worked with Inform's team, we've provided inbound marketing support, as well as a variety of marketing projects including events, website revamps, explainer videos, guides, webinars, Hubspot systems integration and brand development.

Digital presence

We've also been on hand to guide Inform's marketing strategy and to help evolve its story, with clear and differentiated messaging.

Our focus with Inform Accounting was building a strong digital presence which could drive new business development and reduce time-to-market. Through a consistent focus on content and SEO, Inform benefits from being highly ranked in Google for its key search terms.

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Results

Sustainable growth

Since working with us, Inform saw significant growth in their % of engaged accounts and their MQLs.  Because of their strong online presence, Inform could leverage their website as a platform to quickly launch new initiatives, such as Making Tax Digital. 

Inform utilised their platform to get ahead of their competition, and catch the attention of prospects. In an increasingly crowded marketplace, we ensured Inform were seen and heard.

We've been working with ROMI for more than 5 years. In that time they've provided an efficient and effective outsourced marketing function that's helped drive our continued growth. Their support and advice with our strategy, positioning, website, online presence, SEO and lead generation, is always on the mark.

siankelly

Sian KellyManaging Director, Inform Accounting

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We’re here to help you do marketing that actually works.