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Marketing Strategy
Marketing Audits, Voice of the Customer, Value proposition development, Buyer journey, Brand & creative platform
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Marketing Technology
Hubspot implementation, Martech integration, Hubspot support, Website design & build, Reporting & analytics
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Marketing Execution
Thought leadership, Buyer enablement, Demand generation, 
Fractional marketing

How to overcome the under-utilisation of your martech stack

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IT Services & Cloud Computing
In the new world of work, IT & cloud providers must adapt fast
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Technology Consulting & Systems Integration
Clients want partners who can guide them through complexity
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Software-as-a-Service & Tech Products
Cutting through the noise and innovating with SaaS
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Security, Data & 
Information Management
Demonstrating expertise & building trust is critical to success
23 Apr 24

How to boss interviews with your subject matter experts

TIVITI

Brand development, HubSpot implementation & thought leadership for network mgmt firm

Services
  • Marketing strategy
  • Voice of the customer
  • Brand identity & messaging
  • Content development
  • Buyer & sales enablement
  • Hubspot consultancy
  • Website development
OUR APPROACH

Tiviti is the UK’s first business connectivity solution delivered as a complete utility. It is based on the Connectivity-as-a-Service (CaaS) model, which is driving wholesale change in the UK networking & telecoms industry. Tiviti is a total LAN & WAN solution all managed by a single supplier and all delivered through a flexible per-user, per-month subscription.

The team behind Tiviti is determined to shake up an industry that is traditionally inflexible in how it delivers for businesses and consumers alike. Its totally unique subscription-based model gives back control to customers, giving them more flexibility, ensuring they can support an increasingly hybrid workforce.

Involved from the very start, we worked with the Tiviti team to create a compelling name, brand identity, value proposition and sales story. Now we’re supporting them with a full marketing programme, orchestrating all activities to drive brand awareness, engagement and demand generation. While delivering the majority of the programme as Tiviti’s marketing partner, we are also coordinating a number of specialist agencies focusing on brand development, PR, analyst relations, telemarketing, application development and video content.

How we help

Overview

We started with the all-important name and brand identity, while in parallel developing the value proposition and messaging - to distil a number of unique features and benefits into a powerful sales story. 

Tiviti has a clear targeting strategy and we also helped build its database, leveraging ZoomInfo and buying intent data, while also directly sourcing contacts in line with their ideal customer profile. This has been used to support a variety of outbound activities including email marketing, social media advertising, account-based remarketing and to support prospecting through its sales team. 

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Accelerating growth

With the aim of discovering potential game-changing hacks that can accelerate growth, we also collaborate closely with Tiviti’s growth team to experiment and test lead generation ideas.

We have also devised a content strategy with ongoing content development, supported the sales team with branded sales presentations and collateral, and implemented Hubspot - building Tiviti’s website in the Hubspot CMS. A core component in driving marketing qualified leads (MQLs) has been a webinar programme, which has brought together prominent experts in networking and hybrid working.

(cropped)TIVITI_20MOBILE_203-min

Online presence

We built Tiviti's website with a range of visual UX elements, which give it the 'SaaS-feel' of a subscription-based service focused on delivering customer outcomes without the hassle. A range of sales collateral materials was created for Tiviti, ranging from infographics like this to full presentations. Tiviti's webinar programme has hosted prominent experts from Vodafone, BT, Aruba, Layer8, Wells & Co, Spire Healthcare and more - these educational webinars have been key to building an audience of engaged prospects.

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Results

Disruptive innovation

For a new business to effectively bring a highly disruptive proposition to market, Tiviti needs to challenge the status quo, educate the market and establish product/market fit. As a high potential scale-up, the team is constantly reviewing all growth-related activities and continually seeking feedback from customers and the market.

From day one, the strategy has been to build an audience and generate brand awareness by exposing businesses to the truths about business connectivity.

Building awareness

Tiviti isn’t going to shy away from being controversial, and sometimes even confrontational, in its mission to disrupt the telecoms and network infrastructure market.

Since launching Tiviti in the first quarter of 2021, we have helped the organisation build a substantial base audience of engaged companies and key contacts, and a strong sales pipeline. We will continue to nurture and build this audience as a platform to accelerate awareness and engagement using more edgy content - challenging the traditional, inflexible approach to the provision of business connectivity.

ROMI has been invaluable in helping us launch the brand with clear direction on the key steps from day one. Acting as our outsourced marketing function, they have orchestrated all the key elements of our programme including the coordination of other specialist agencies, while working closely with our leadership and sales team. They are prepared to be held to account against KPIs, but they genuinely care about our business and we love the fact they always tell it how it is.

Franki Hale

Franki HaleDirector, Tiviti

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MGLs in less than 6 months 

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companies engaged with the brand since launch 

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MQL to SQL conversion

We’re here to help you do marketing that actually works.