Marketing strategy, HubSpot implementation & thought leadership for fast-growing MSP

Over the course of the engagement, Oosha and ROMI worked closely on continually refining the company's value proposition and messaging. We jointly developed and evolved its sales story based on a clear understanding of the changing IT needs of law firms. 

Oosha's Digital Workplace proposition was very much ahead of its time and launched just before the pandemic - which forced law firms to embrace remote working in early 2020. 

With ROMI's guidance, Oosha developed a highly integrated sales and marketing strategy that optimised all stages of the buyer journey. Thought leadership and events helped drive awareness and engagement, which was followed-up by its outbound sales team. Sales tools and client reference materials were developed to improve sales conversion.

The whole operation ran like a well-oiled machine, all supported by the HubSpot customer platform, which was seamlessly integrated with Connectwise (CRM) and Pipedrive (Sales mgmt). 

The integrated marketing strategy helped establish Oosha as a recognised, leading authority in legal IT. More and more law firms approached Oosha through inbound referrals, while it's sales and marketing machine provided a reliable and predictable flow of MQLs and SQLs.

Oosha's pipeline grew exponentially and the size of its clients grew significantly too. Prior to working with ROMI a typical client was around 30 users, but by 2021 it was working with firms of 500+ users.