Branding
ROMI was at the forefront of shaping Autaro’s brand identity from day one. This included the brand name, visual identity, initial strategy, messaging, and its central methodology: “Map, Automate, Transform”. We developed a unique voice for Autaro by researching market opportunities, developing a clear value proposition, designing the brand image and website, and creating thought leadership content ready for launch.
Technical support
With the branding firmed up, ROMI was able to get to work on more technical matters, including the Autaro website, developed and implemented in Hubspot. This took place alongside detailed data cleansing and optimisation, including sourcing third-party data and importing it into sector-specific lists in HubSpot, covering the Legal, Accounting and SMB industries. We also crafted a custom email template and header to allow Autaro to leverage its data and branding.
Content creation
ROMI’s work with Autaro is ongoing, as we play a leading role in its long-term content creation strategy. We develop compelling thought leadership content, including impactful white papers and engaging blogs, based on detailed subject matter expert interviews and diligent desk research. We have also designed and created a comprehensive sales story and presentation, which align seamlessly with Autaro’s distinctive branding.
Results
A smooth process at every stage
Working closely with the Autaro leadership team, ROMI has been able to remove much of the stress and uncertainty from the startup growth process. We have applied our experience and expertise in automation technology to provide knowledgeable advice, and kept the lines of communication constantly open in order to keep the project on the right track.
