Website
After the success of the SEO and content optimisation, ROMI worked with Juniper in 2024 on a brand refresh. This included a complete rebrand of the website with migration to Wordpress and a rebuild implementation within HubSpot; it required close collaboration with Juniper’s internal marketing team to drive the restructuring. This was completed to a tight 14-week deadline, as Juniper wanted the new site ready to coincide with the start of the 2023/24 school year.
Branding
In parallel with the website project, ROMI and Juniper collaborated on an updating of their brand guidelines, in line with the modern, cleaner feel of its website. Content overhauled included visual identity guidelines, bid tender documents, Word templates, letterheads, presentation templates, and other internal and external documents.
A successful partnership
ROMI has outlived a number of Juniper’s other marketing teams, which speaks to the strength of our professional relationship, rooted in efficiency, fresh perspectives and effective collaboration. Juniper now has a unified and clear new brand identity, clearly articulating their expertise and solution areas, speaking to their expertise and capabilities. Thought leadership and buyer enablement content reinforces Juniper’s leading position in the market, as well as paid activity which generates form submissions and leads.
